YOUR JOURNEY

STARTS HERE!

WHAT’S THE IGNITE PROGRAMME?

The Ignite Programme supports young people aged 16-24 in developing valuable life skills to help them start their very own business and entrepreneurial journey. When you don’t have a vision for what you want to be doing next with your personal and professional development, entrepreneurship’s the best option for you to find all the right questions to help you make those decisions for yourself. The benefit of starting a business, regardless of success, will be the skills you’ll pick up through the process of the entrepreneurial journey and you never know, it may just be the very thing you were looking for, to be in a position where you get to earn whilst you learn. There are many different layers to what we offer young people on our programme, starting with Discord – our fun, supportive and welcoming community that’s free for 16-24 year olds to join. Then there’s our Curious Entrepreneurs podcast for all the inspiration you could possibly need from those on the same journey as you. And last but not least, our fully funded 6-month cohort learning programme, founded by Shift Momentum, is your entrepreneurial launchpad, unlocking possibilities for a bright future.

MEET OUR FOUNDER, ALEX HUGHES

“We’ve created a platform with and for young people that best serves their needs and supports their entrepreneurial ambition.

Entrepreneurship’s the most inclusive subject, and we’re helping those Not in Education, Employment, or Training (NEET) realise the endless opportunities available to them through a creative journey.”

Alex himself’s a young entrepreneur based in St Neots, Cambridgeshire. Becoming a father at the mere school age of 14 was the catalyst behind his unrelenting commitment to removing barriers to success for young people.

Attributing his motivation to the trauma of becoming a father early in his life, Alex felt he no longer ‘fitted in’ and the linear, traditional path set for young people simply wasn’t an option for him. The hunger he felt to belong and to prove his teachers wrong were the ‘situational triggers’ which led him to a moment of epiphany; he’d leave education behind and pursue his own path.

Founded in 2018, Alex established Shift Momentum – a consultancy dedicated to the development and growth of individuals, businesses, and communities. Both Shift Momentum and ‘Shifties’ are built on Alex’s impassioned belief in the role that clusters of entrepreneurs can play in both economic and social development.

Most recently he’s has been appointed Chair for the St Neots Initiative, an independent network aiming to promote the area through sustainable, economic, and environmental development and in doing so, making the town a better place to live, work and play.

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WHAT'S THE CURRENT SITUATION?

1 in 5 students leave school without a basic qualification after spending 15 years in compulsory education. Right now, 700,000 15-24 year olds aren’t in any form of education, employment or training (NEET), which is a huge problem from every angle for our communities. Fortunately, this is a problem that can be fixed with the right approach. The brands associated with our learning platform are working their damnedest to help address the systemic long term problems and react to the short term challenges with real solutions that get results. Take 18 minutes to sit and watch one of the most watched videos on YouTube. Sir Ken Robinson was right 14 years ago and we’re here now offering up solutions to respond to the exact problem he describes. We’re bringing the innovation and collaborative energy to you – for you, and we want you to come and build this platform with us. We’re in it together.

SO, WHAT’S THE JOURNEY OF A logo?

SO, WHAT’S THE JOURNEY OF A CURIOUS ENTREPRENEUR?

If you’re between the ages of 16 and 24, all you need to get started is your curiosity.

Simply by being ‘here’, reading this, proves you’re curious and ready to consider embarking on a quest with a squad of other people just like you, over the course of 6 months.

We believe everyone should have the experience of starting a business of their own, and with the sharing of our knowledge, you’ll be contributing to a more entrepreneurial society whereby everyone has equity in the solutions our world is looking for.

Perhaps you already have an idea and want support in bringing it to life, or maybe you don’t mind what you build as long as it generates income and gives you control of your life. Either way, our platform is where you come to start that journey with other like-minded ’Curious Entrepreneurs’.

This is a funded platform that’ll never charge you for anything and relentlessly throw opportunities your way.

Where the traditional education system expects you to learn in a time-limited environment. We take the more entrepreneurial approach to learning. Level up in your own time, at your own pace. 

LEVEL 1

Learn the fundamentals of working for yourself.

LEVEL 2

Build on and validate your business idea.

LEVEL 1

Learn the fundamentals of working for yourself.

LEVEL 2

Build on and validate your business idea.

LEVEL 4

Start developing your ‘go-to-market’ strategy.

LEVEL 3

Build a business plan with support and understand how to
effectively manage your finances.

LEVEL 4

Start developing your ‘go-to-market’ strategy.

LEVEL 3

Build a business plan with support and understand how to effectively manage your finances.

LEVEL 5

Map out key processes and find out how to best measure your business performance, as well as mindset preparation for the exciting ‘go live’ date!

LEVEL 6

Expand your professional network with purpose and
establish a crucial support network as you grow beyond the IGNITE programme.

LEVEL 5

Map out key processes and find out how to best measure your business performance, as well as mindset preparation for the exciting ‘go live’ date!

LEVEL 6

Expand your professional network with purpose and establish a crucial support network as you grow beyond the
IGNITE programme.

YOUR VIRTUAL HOSTS ALONG YOUR JOURNEY

CLAYSHIFT

Here’s your blank canvas. An avatar that’s customisable to you, your personality, your aspirations and dreams. Make of it what you will. Build resilience and unlock accessories as you progress along your journey with us. You’re the hero in your own game. Own it.

GEOSHIFT

Hi, I’m George, now known as GeoShift. I’m here to make your experience with us a positive and fulfilling one. Want to find out more about me? Search #BeMoreGeorge. I hope it gives you inspiration to enjoy your everyday.

MOMENTS OF PRIDE BY WAY OF DIGITAL BADGES.

We’re committed to recognising achievements along your ‘Curious Entrepreneurs’ journey – there are 40 ‘smug-worthy’
accreditations up for grabs where you’ve developed specific skills.

Active Entrepreneur Badges - Ignite Programme
Mental Health Badges - Ignite Programme
Mental Wealth - Ignite Programme
Profit Maker - Ignite Programme

JOIN OUR WELCOMING DISCORD COMMUNITY

Here we have specialist topic channels and guidance content that you can tap into whenever you need it. Regular events, discussion groups and challenges are run all year round, allowing you to explore entrepreneurship in a trusted environment with experienced Entrepreneurs with you all the way!

AS A YOUNG, CURIOUS
ENTREPRENEUR

PARENTS OR GUARDIANS OF
CURIOUS ENTREPRENEURS

INVESTORS & SUPPORTERS
OF YOUNG CURIOUS
ENTREPRENEURS

The traditional education route might not be for you. You’ve got ‘fire in your belly’ and ideas in your mind. If so, we’re here to help you make those ideas a reality.

You’ll pick up key skills as you embark on your journey including; idea generation, creative skills, marketing
& sales strategy, money management and unlimited self-belief.

Even if starting a business isn’t for you just yet*, these skills set you up for success with existing businesses by having a much better understanding of the demands and requirements of running the show.

*Don’t worry if you haven’t got your own business idea, you can borrow one of ours.

Like you, we want what’s best for youngsters. Be reassured, they’ll be surrounded by a team of professionals, entrepreneurs and likeminded peers who’ll become their confidants throughout their Curious Entrepreneurs journey.

Not to mention the soft skills they’ll pick up along the way and the growth mindset they’ll develop.

Our aim’s to help them prepare for the ‘real world’ which is changing at such a rapid pace. And so having the resilience and agility to move with changing times is so incredibly important for young people of this age. They’ll have a full-time youth coach by their side, working with them oneon-
one to realise and achieve their ambitions.

By funding a vulnerable young person’s place on the IGNITE programme, in support of your business’s CSR efforts, you’ll be helping us address the imbalance of an education system that currently
lacks creativity.

By year two we’ll have built the ‘Game of Growth’ in our metaverse environment and created two new revenue streams for the platform,
further reducing our cost to sponsor a cohort by 40% per person, and increase our scalability to the point of
our academy.

AS A YOUNG, CURIOUS
ENTREPRENEUR

The traditional education route might not be for you. You’ve got ‘fire in your belly’ and ideas in your mind. If so, we’re here to help you make those ideas a reality.

You’ll pick up key skills as you embark on your journey including; idea generation, creative skills, marketing
& sales strategy, money management and unlimited self-belief.

Even if starting a business isn’t for you just yet*, these skills set you up for success with existing businesses by having a much better understanding of the demands and requirements of running the show.

*Don’t worry if you haven’t got your own business idea, you can borrow one of ours.

PARENTS OR GUARDIANS OF
CURIOUS ENTREPRENEURS

Like you, we want what’s best for youngsters. Be reassured, they’ll be surrounded by a team of professionals, entrepreneurs and likeminded peers who’ll become their confidants throughout their Curious Entrepreneurs journey.

Not to mention the soft skills they’ll pick up along the way and the growth mindset they’ll develop.

Our aim’s to help them prepare for the ‘real world’ which is changing at such a rapid pace. And so having the resilience and agility to move with changing times is so incredibly important for young people of this age. They’ll have a full-time youth coach by their side, working with them oneon-
one to realise and achieve their ambitions.

INVESTORS & SUPPORTERS
OF YOUNG CURIOUS
ENTREPRENEURS

By funding a vulnerable young person’s place on the IGNITE programme, in support of your business’s CSR efforts, you’ll be helping us address the imbalance of an education system that currently
lacks creativity.

By year two we’ll have built the ‘Game of Growth’ in our metaverse environment and created two new revenue streams for the platform,
further reducing our cost to sponsor a cohort by 40% per person, and increase our scalability to the point of our academy.

Sam
Squire

SAM SQUIRE, IGNITION COACH AT ‘INSPIRE 2 IGNITE’

“Hi guys, I’m the Ignition Coach here at ‘Inspire 2 Ignite’. It’s my role to support young people on a daily basis who aren’t in formal education, training or employment on our IGNITE programme, which works with young people aged 16-24 years old. Over the 6 months of the programme, Alex leads on the fundamentals of entrepreneurship, and I look after the human aspect – guiding you on the journey to becoming the best human you can possibly be.”

Podcast 1

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Podcast 2

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YOUR CURIOUS TEAM LEADERS

CLICK ON A TEAM MEMBER TO FIND OUT MORE

THERE’S A FREE PLACE WAITING FOR YOU…

Resilience, problem-solving, money management and leadership skills are just some of the essential skills and capabilities that can be learned and enhanced through starting a business.  The Shift Momentum IGNITE Programme has been built to support young people, aged 16-24 develop valuable life skills by way of starting their own business.

Shift Momentum have designed IGNITE for young people who may have struggled with formal education, or are not sure about what to do next and are at risk of becoming NEET (Not in Employment, Education or Training), or are unemployed – to provide an alternative route to get excited about.

From learning the fundamentals of working for yourself, through to building a business plan with a go-to-market strategy, our IGNITE Programme will help young people develop the skills to successfully launch a business of their own; or the skills they learn will help them develop into better employees for existing businesses, having a much better understanding of the demands and requirements of running a business.

Shift Momentum are pleased to offer a limited number of free places on IGNITE, funded through the European Social Fund as part of the Cambridgeshire and Peterborough Region of Learning partnership led by Cambridge City Council with Cambridgeshire County Council.

FIND OUT MORE & DOWNLOAD BROCHURE

Funded places on the Ignite Programme are supported by:

THE PLATFORM IS BEING BUILT BY AND SUPPORTED BY:

ARE YOU PASSIONATE ENOUGH TO BECOME AN IGNITE CHAMPION?

ARE YOU CURIOUS?

Alex Hughes, Founder

Becoming a father at the tender age of 14, Alex was often told he wouldn’t amount to much. This early introduction to responsibility planted the seeds for his deep-rooted commitment to social change and youth empowerment. Under his leadership Inspire 2 Ignite has become a beacon of positive transformation, providing a nurturing environment where young people can learn, innovate, and thrive. Alex’s visionary leadership has not only transformed countless lives but also revitalised community interactions, thereby making a lasting impact on the area’s socio-economic landscape. Through his work, Alex continues to demonstrate that with the right guidance and opportunities, every young person can overcome their challenges and contribute positively to society

Hi there 👋, I’m Christine – ‘Fixer of Everything’.

When you need something done, I’m the person you call.

I’ve been thankful for the opportunity to grow multiple businesses and employ over 150 people. But, getting to this point was far from easy.

I left school without clear direction on what I wanted to do next – but through Shift Momentum and Curious Entrepreneurs, founded by Alex and I, I’ve discovered my true passion: helping people. Particularly young people. It’s massively rewarding to see people develop and gain new skills.

Through my own journey of starting a business, I’ve picked up valuable life skills such as resilience, problem-solving, money management, and leadership – all of which I’m devoted to sharing with the young entrepreneurs we work with.

If there’s ever a bump in the road, which inevitably there will be, I’ll do whatever it takes to help overcome it.

Sam Squire, CEO

Formerly aspiring to be a professional footballer, Sam’s career took an unexpected turn when, at 19 years old, he did not receive a contract renewal from Cambridge United. Finding himself NEET after 11 years of dedicating his life to sport, Sam began working with the Cambridge United Community Trust as the Youth Development Officer, where he developed and delivered various programmes to support youth in the most deprived areas of Cambridge. In the last 5 years, he has engaged with 10,000+ young people aged 6-24 in Cambridgeshire, Peterborough and Milton Keynes. Today, at just 23 years old, Sam uses his personal experience and professional coaching skills to drive significant change and provide strategic direction for our initiatives as our CEO.